Dermalogica Australia Presents #HoldthePose

Dermalogica Australia Presents #HoldthePose

We are pleased to announce the launch of our Neck Fit Contour Serum campaign, #HoldThePose featuring Ella Havelka, descendant of the Wiradjuri people and the first Aboriginal Ballet Dancer to join the Australian Ballet company. Read on to learn more about the campaign and our newest product innovation, Neck Fit Contour Serum.

behind the #HoldthePose campaign

The Neck Fit Contour Serum campaign #HoldThePose was created in partnership with Agender, an alliance for Australian female creatives within the photographic industry. The campaign features ballerina Ella Havelka and was filmed in her native land, Wiradjuri Country in central New South Wales; a community heavily affected by the 2020 Australian bushfires. This location was chosen not only for its natural, picturesque beauty but also to support the community’s efforts to recover and rebuild.

The art of ballet is one where both physical & mental strength are equally essential. The correlation between holding one’s neck in a position of confidence and the strength when lifting to gracefully jump through the air, complement the benefits and effects of the new Neck Fit Contour Serum.

In addition to the release of our Neck Fit Contour serum, this campaign announces Dermalogica Australia’s partnership with Stars Foundation, which enables Indigenous girls and young women to attend and remain engaged at school, complete year 12 and move into full-time work or further study.

This partnership is well suited for Dermalogica as we are rooted in education and our product line grew out of a desire to provide skin therapists with best-in-class skin care products and education. Dermalogica Australia is looking forward to our ongoing partnership with the Stars Foundation throughout 2021.

See the full campaign video here:

dermalogica’s new! neck fit contour serum

Our new Neck Fit Contour Serum is a skincare workout for your neck and décolleté. No matter how healthy your face looks, your neckline can tell a different story. That’s because neck skin is thin, delicate, and more vulnerable to sun damage, photosensitization from fragrances, and the wrinkle-deepening motion of looking down at your devices. It also loses strength and flexibility with age while neck muscles weaken underneath. These factors can exacerbate the appearance of lines, creases and sagging.

Enter Neck Fit Contour Serum. This lightweight, roll-on serum immediately tightens skin, and tones it over time, for a more visibly lifted and sculpted appearance. Neck Fit Contour Serum takes on wrinkles and creases with high-performance Flex Lift Contour Technology, which acts like invisible mesh to provide a visible lifting and tightening effect. It also smoothes fine lines and helps protect skin against pollution, which can lead to premature signs of skin ageing.

Rye Seed Extract works with a novel Palmitoyl Tripeptide-42 and Rambutan Extract to deliver Retinol-like results, visibly smoothing, firming and toning skin. A Resurrection Plant-inspired polysaccharide helps strengthen skin's moisture barrier for a smooth, even appearance. Griffonia Seed Extract provides antioxidant defense to help safeguard results against free radicals.

Australian Ballet Dancer, Ella Havelka

Ella Havelka is most famously known for being the first Aboriginal Ballet Dancer to join The Australian Ballet company. A descendant of the Wiradjuri people, Ella was born in Dubbo, where she trained at the Dubbo Ballet Studio. Ella’s mother Janna was a strong single mother who gave up her life in Dubbo to move with her to Melbourne when she was accepted in the Australian Ballet School at the age of 15.

After graduating from the school, Ella joined Bangarra Dance Theatre in 2009 and developed a passion for traditional Aboriginal basket weaving. She began selling her woven creations for donations to Oxfam Australia’s Close the Gap campaign which fuelled her desire to find creative ways to allow equal opportunities for Australia’s First Nations people.

Ella identifies herself as an artist of both worlds and struggles to find where she fits in. She dabbles in choreography, digital art, printmaking, weaving and tells her story through public speaking engagements. Her dream is to inspire more First Nations communities to have access to the world of Ballet and to open pathways for Indigenous kids to pursue their own endeavours.

Ella acknowledges the other Aboriginal Ballet Dancers who came before her as her idols, and her mother, Janna Havelka as her biggest inspiration.

Brought to life by:
Director/Photographer - Cybele Malinowski
DOP - Selina Miles
Agency - Agender
Producer - Angela Liang
Hair and Makeup - Chris Arai
Musical track by composer - James Brown
Editor - Luey Conway
Film Colourist - Angela Cerasi
Stills Retoucher - Justin Malinowski
1st AC - Joe Hell
Photography Assistants -
Hamish McIntosh
Lucy Parakhina
Production Assistant - Jessica Higgins

With special thanks to:
Highfield Farm & Woodland

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