Environmental factors such as stress, diet, UV exposure and illnesses can also lead to premature skin ageing. This can cause skin to become dry, dull and rough in texture. However, a proactive approach to managing skin ageing triggers can help keep skin smoother, firmer and healthier – plus it’s achievable at any age. That’s why we have created a range of anti-ageing skin care products that work to fight the leading triggers that can lead to skin ageing.