The under-eye area is often one of the first places to show visible signs of skin ageing. While the rest of the face may still appear firm and resilient, this delicate area can begin to look hollow, shadowed and less smooth. The reason is structural.
As we age, under-eye density loss can become more pronounced, contributing to hollow under-eyes, loss of under-eye volume, discolouration, thinning skin and the appearance of fine lines. Skin around the eyes is naturally thinner and more delicate than other areas of the face. It also contains less collagen and elastin, along with fewer oil glands to help cushion and protect the area.
Natural ageing and genetics can influence how and when under-eye volume loss begins to appear. Environmental exposure, including UV rays and pollution, can also contribute to visible changes in the skin.
Rapid weight loss associated with GLP-1 use may also contribute to a hollow-looking lower eye area by reducing supportive fat and soft tissue volume. For some people, these changes may prompt consideration of procedures such as lower blepharoplasty or upper blepharoplasty.
Zone-specific treatment for hollow under-eyes
Because the under-eye area is uniquely delicate, it benefits from a dedicated under-eye treatment rather than simply using a face moisturiser in the eye area.
Smart Eye Density is a biointelligent, redensifying under-eye serum formulated to target hollow under-eyes and thin-looking skin around the eyes. This professional-grade under-eye treatment helps visibly rebuild under-eye density over time.
At the core of the formula is a Growth Factor Complex. Growth factors are signalling molecules involved in skin processes, helping support the appearance of density and resilience in the delicate eye contour.
Rebuild under-eye density by 129%*

*Results after four weeks. Independent clinical study, 33 subjects, two applications per day for eight weeks.
Hollow under-eyes can be one of the more visible signs of skin ageing. A targeted under-eye serum and skin-health-focused approach can help support the appearance of under-eye density and provide care tailored to this delicate area.
Tips and products to help improve the appearance of hollow under-eyes
1. Choose a dedicated under-eye serum or under-eye cream
Zone-specific formulas are designed to address the unique needs of the delicate eye area. A targeted under-eye treatment can deliver ingredients selected for thinner, more delicate skin.
2. Look for formulas with growth factors
Growth factors are signalling molecules that can support skin processes associated with density and resilience. A formula featuring a Growth Factor Complex can help support the appearance of a smoother, more resilient-looking eye contour over time.
3. Prioritise hydration
Dehydration can make shadowing and fine lines appear more noticeable. Hydrating ingredients such as Hyaluronic Acid help attract and retain water in the skin, supporting a visibly smoother, more hydrated appearance.
4. Apply with gentle precision
Use your ring finger to gently tap product along the orbital bone. Avoid pulling or stretching the delicate skin around the eyes.
5. Protect and preserve
Daily SPF, sunglasses, adequate sleep and professional skin treatments can all help support long-term skin health and resilience around the eyes.