The Moment Your Skin Changed. Forever.
When Dermalogica meets skin, skin health is redefined. Dermalogica is the number one choice of skin care professionals and consumers worldwide. Why? Because for over 25 years, we've been dedicated to delivering skin health results through education, innovation, and professional recommendation, not through sparkly packaging, promises of miracle cures, or overblown hype.
While the Dermalogica story begins in 1986, the force of change in the industry started in Los Angeles, circa 1983. Jane Wurwand, a tenured, United Kingdom-trained skin therapist new to the American "esthetician" industry, recognized that continuing skin and body therapy education was practically non-existent in the United States. While her training had been comprehensive and serious, US students entered the industry licensed yet under-trained, and worse, under-respected.
Jane put her education in action, opening a small classroom in Marina del Rey, California under the name The International Dermal Institute (IDI). She invited licensed skin therapists to get hands-on with the postgraduate training so critical to making them competitive in the business. Today, IDI is considered the international gold-standard for postgraduate skin and body therapy training with 37 locations worldwide.
The Making of Dermalogica
While teaching at IDI, it didn"t take long for Jane to realize no product line embraced her belief of skin health as opposed to "beauty," so she developed her own. And in 1986, Dermalogica was born. The vision was clear – a product line free of common irritants and ingredients that could cause breakouts (including lanolin, SD alcohol, mineral oil, artificial colors and fragrances) that would improve skin health, and were only available from qualified skin therapy professionals trained at The International Dermal Institute.
As a brand, Dermalogica immediately upset the prevailing paradigm of beauty and glamour by classifying skin care as a health issue as opposed to a cosmetic concern. Just as we removed common irritants from the ingredient menu, Dermalogica also introduced a powerful new element into the brand identity: the specialized expertise of the professional skin therapist.
Then, as now, all our products are manufactured in the USA, we have never taken part in animal testing, and Dermalogica is sold only where professional consultation and professional treatments are performed by professional skin therapists. Dermalogica, now in it"s 25th year has become the number one choice of skin care professionals worldwide, sold in over 80 countries and prescribed more often than any other product available.
Dermalogica is a privately owned company (meaning we are not owned by a beauty conglomerate, holding company or financiers) driven first by education and research. We take pride in being true pioneers in the industry, growing from a modest store-front in Marina del Rey to the now 145,000 square foot Corporate Headquarters in Los Angeles (and offices worldwide in over 50 countries) -- never wavering on our initial vision of skin health and the skin health professional.
Know Your Zones
Truly understanding your skin is the first step towards a lifetime of skin health. Start with a Dermalogica professional skin therapist: fortunately, with over 75,000 of them in over 50 countries, chances are you have a skin health expert just around the corner.
Armed with Dermalogica"s unique Face Mapping® skin analysis, your Dermalogica professional skin therapist will decode your skin – zone by zone – and equip you with the real advice and results-driven regimen only available from a trained professional.
We're Not Pretty.
(Or beautiful. Or pampering. Or luxury.)We"re far too interested in guiding you to a new level of skin health fitness! So, while our packaging may not be designed to color-coordinate with your bathroom, you can always be sure that we"ve spent our time on delivering your skin the high-performance formulas it needs. Plus, we"ll never use common "beauty" ingredients like Mineral Oil, Lanolin, artificial colors and fragrances or other cheap fillers. Sure, it"s easier to formulate with them, but the bottom line is they"re just bad for your skin. Instead, we use ingredients that we know will work – our confidence founded by skin care professionals worldwide who use our products in their treatment rooms every day because they get results.
JANE D. WURWAND
As the Founder and Owner of Dermalogica and The International Dermal Institute post graduate training centers, Jane Wurwand is recognized worldwide as a key innovator who not only developed the industry’s number one professional brand, but who has changed the nature of the skin care profession itself through her example and leadership. Today, Dermalogica has grown to become the leading professional skin care brand, used by more than 75,000 skin therapists in over 80 countries around the world.
Two core concepts guide the growth of the brand, as embodied by Jane herself: the transcendent power of human touch, and the far-reaching effects of education. These dual qualities have not only shaped the success of Dermalogica, but also provided a social blueprint for women’s financial success in every country and economy.
As a passionate advocate for mentoring and entrepreneurship, Jane writes and speaks frequently about the specific financial needs of women, especially in the developing world. Within the context of the skin care profession itself, comparatively modest licensing requirements and initial capital investments costs offer many women unusual access to financial independence. This experience is further enriched, socially, culturally and politically, by the fact that 98% of all professional skin therapists are women, and that these professionals attract a clientele which is 92% female—literally creating more woman entrepreneurs than any other industry in the world.
Through her work in many areas of philanthropy, education and women’s business development, Jane now champions her brand, via The Dermalogica Foundation, to create and support similar opportunities for women in other professions through a hand up, not a hand out. Jane shares the view that the future for world-economy depends upon the ability for women, especially marginalized women, to financially support themselves and their children. In January 2011, through her foundation and in partnership with Kiva.org, Jane launched a global initiative to empower women worldwide called FITE – Financial Independence Through Entrepreneurship. The first microlending Web site that solely focuses on women entrepreneurs, FITE will help a minimum of 25,000 women to start or grow a business in over 57 countries around the world.
Jane actively participates in several organizations which serve to empower women and girls. Among these is the national non-profit 501.C.3, Step Up Women’s Network, a coalition of businesswomen dedicated to mentoring young women into self-determinism and professional success. The National Association of Women Business Owners, Los Angeles chapter, named Jane “Business Woman of the Year” in 2009, and in June, 2010, Jane participated in a Keynote Panel for the group’s annual Women’s Business Conference in Washington, D.C.
Jane gave the Keynote Address for the Network for Teaching Entrepreneurship 2010 Regional Youth Business Plan Competition, hosted by the University of Southern California (USC). She is a member of the Board of the Price Center for Entrepreneurial Studies at University of California, Los Angeles (UCLA) Anderson School of Business Management, and is a member of the Clinton Global Initiative.
Other honors include her recognition by American Spa magazine as ‘The Most Influential Industry Leader’ as well as named Beauty Industry West ‘Entrepreneur of the Year’ in 2010. Jane’s leadership was documented in the company’s profile in the Harvard Business Review and was invited to become a member of the C200 [Committee of 200], a nonprofit organization comprised of the world’s most influential female entrepreneurs and leaders dedicated to the advancement of women in business. Also in 2010, Jane participated in an exclusive roundtable discussion marking the 50th anniversary of the Pill, hosted by Step Up Women’s Network and Bayer HealthCare, with notable panelists including Gloria Steinem and Hilary Swank. The historic event was photographed by Annie Leibovitz for an online book called “Fifty Years of Empowerment”.